Fascination Advantage Personality Test

Sally Hogshead is the author of the book “FASCINATE” and came up with a test that’s called the Fascination Advantage Personality Test. I took the test and I received interesting results. The test was 28 questions asking about personality behavior and the answers were about how much you thought the questions were like you.

About the Triggers

Sally separates behaviors into seven different triggers: Power, Passion, Mystique, Prestige, Alarm, Vice, and Trust. The result of the test shows you what your primary, secondary, and dormant triggers are. She says that your primary and secondary triggers are how you naturally interact with other people. She believes that people are already using their primary trigger as their natural fascination talent but they should identify it and make it stronger. She also says that people can’t get others to love their ideas by just explaining them but they can fascinate others so that they will love their ideas.

My Result

Right after I took the test I got my result. My primary trigger is Passion, my secondary trigger is Power and my dormant trigger is Mystique. My archetype, which is a combination of my primary and secondary triggers, is "The Advocate”. The three qualities that are listed under the Advocate are Dynamic, Inclusive, and Engaging.

My Reaction

The advocate says that I’m an outgoing person that likes to talk to people and people are interested in what I’m saying. It says I have a lot of energy, I like to talk for the group and I’m creative and it inspires people. The result was interesting for me because it confirms what I’d already thought. I can see it in myself that my primary trigger is Passion. I can connect emotionally with people so fast, I can communicate with passion, and people like how I talk to them. I think it was true that Power was my secondary trigger and not the primary one because I have a stronger connection with being passionate.

The Role of Fascination in Digital Marketing

Any kind of digital marketing, for example a banner ad or a 30 second video on YouTube, needs to get the audience’s attention immediately. The audience should be fascinated with the ad in the first few seconds that they see it in order to continue to pay attention. Each of these triggers can be used in digital marketing to appeal to the customer. For example, a webpage can show emotional photos instead of a list of facts. It should have suitable colors and be attractive to look at but most importantly it should communicate the main idea in the first few seconds (for example through photos). If you are selling a product you should make the product visible immediately in first 9 seconds.

I think these ideas can be used to make digital marketing more effective.